Capabilities
Areas of Focus
My work spans marketing leadership, brand strategy, and creative production. Depending on the organization and moment, this can take the form of embedded leadership, project-based collaboration, or clearly defined consulting engagements.
The common thread is helping teams move forward with clarity, focus, and confidence.
Marketing & Brand Leadership
- Marketing strategy and planning
- Brand positioning and architecture
- Go-to-market alignment
- Cross-functional collaboration
Creative Direction & Production
- Creative direction for campaigns and initiatives
- Video, content, and storytelling leadership
- Partner and vendor coordination
- Quality and consistency across channels
Strategy to Execution
- Translating strategy into actionable plans
- Supporting teams through change or growth
- Balancing vision with operational reality
- Decision-making under constraints
Organizational Transitions & Growth
- Supporting teams during inflection points
- Clarifying roles, processes, and priorities
- Helping organizations scale without losing identity
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